MARKET UPDATE 06.27.25

Good afternoon,

We are in PEAK CHERRY SEASON! Pricing is down as supplies are up and Fourth of July promo orders are already in-transit. We should see a steady market over the next few weeks. As we progress later into the season, quality growers will harvest fruit higher up the mountain range. Our partners have the highest percentage of acreage at high elevation, leading to a stronger finish to the season.

California CAULIFLOWER, LETTUCE and LEAF supplies have been cut back this week. Lower temperatures and cooler winds lightened yields well below estimates. Lighter availability has increased pricing this week and left many shippers sold out.

LEMON markets remain strong as supplies continue to be limited this week, especially on smaller sizes. Offshore arrivals are light and California production is moving from District #1 to # 2. Markets may remain in this situation until Mexican fruit becomes available, hopefully around mid July.

With NAVEL ORANGES finishing up, we will lean on the VALENCIA crop moving forward. Reports are that overall volume on the VALENCIA fruit is lower than projected. Pricing should hold near current levels as we anticipate reports in mid to late July, indicating how supplies will be managed through the remainder of the season.

After a long, cold spring, the Northeast season is beginning. Early CABBAGE, LETTUCE, and ROMAINE have been boxed up in Canada as SQUASH and BLUEBERRIES are starting out of NEW JERSEY. Michigan is where we normally settle in for our mix veg; with items like SQUASH, GREEN PEPPER, EGGPLANT, CUCUMBERS, and CORN. We are in the transition phase where supplies are staggered on their way up north, making it impossible to have a 1 or 2 stop shop for all the mixed veg. In about two weeks, production will settle in and we should see increased consistency on our eastern mixed veg.

More as it happens,

Parker Tannehill